Digital Marketing – The New Era of Marketing

Introduction Marketing has always been the backbone of business. Earlier, businesses depended on newspapers, TV, radio, or banners. But with the rise of the internet, the entire way of reaching customers has changed. Today, we live in the age of Digital Marketing. What is Digital Marketing? Digital Marketing means promoting products or services using online platforms such as websites, search engines, social media, and emails. It is cost-effective, fast, and allows businesses to connect with millions of people worldwide. Why is Digital Marketing Important? 1. Reach global audience instantly. 2. Lower cost compared to traditional marketing. 3. Specific targeting (age, interest, location). 4. Results are measurable with analytics. 5. Business runs 24/7 online. Types of Digital Marketing SEO (Search Engine Optimization): Improve website ranking on Google. SEM (Search Engine Marketing): Paid Google Ads for faster reach. Social Media Marketing: Facebook, Instagram, YouTube promotions. ...